The Adapt BB sneaker is Nike’s new self-lacing basketball shoe, Via Highsnobioty
The idea is that athletes need different fits for different situations, whether it be in-game, during practice, or during a timeout. To reach peak performance, you might want to lock down your foot and make sure the Adapt BB fits snug. If you’re resting, either on the bench or not playing as hard during practice, you might want to loosen the shoe to maximize blood flow.
Nike notes that an athlete’s foot changes during a game. Eric Avar, Nike VP creative direction of innovation says, “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
The real game-changer, though, is that different tensions can be saved as pre-sets on the app, meaning that a simple tap of the finger is enough to go from bench-mode to beast-mode. One potential pitfall to that feature is that if your phone runs out of battery, you’ll have to adjust the fit via the buttons on the side and won’t have access to your pre-set fits.
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