Wow, this video and concept are visually intriguing and also a bit overwhelming. From Universal Everything on vimeo via colossal:
Emergence is an open-world environment, expressing the primal feeling of maintaining your individual identity whilst being part of a crowd.
As you immerse yourself in a crowd of thousands, shafts of light beckon you closer. As you touch the light, the environment – its atmosphere, its gravity and the choreography of the crowd – transform in powerful ways, continually challenging your perception.
This unique experience of crowd behaviour, showing 5000+ intelligent human behaviours, is only possible with the latest graphics technology – creating a powerful experience never felt before.

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