Al Jaffee, who was the creator of MAD Magezine’s iconic fold in images, passed away on Monday. He still worked for the magezine until 2019 when MAD stopped publication. His legacy will surely be remembered through the volumes and volumes of topical and clever fold-ins. Nice write up from Fast Company:
Readers savored his Fold-Ins like dessert, turning to them on the inside back cover after looking through such other favorites as Antonio Prohías’ “Spy vs. Spy” and Dave Berg’s “The Lighter Side.” The premise, originally a spoof of the old Sports Illustrated and Playboy magazine foldouts, was that you started with a full-page drawing and question on top, folded two designated points toward the middle, and produced a new and surprising image, along with the answer.
The Fold-In was supposed to be a onetime gag, tried out in 1964 when Jaffee satirized the biggest celebrity news of the time: Elizabeth Taylor dumping her husband, Eddie Fisher, in favor of “Cleopatra” costar Richard Burton. Jaffee first showed Taylor and Burton arm in arm on one side of the picture, and on the opposite side a young, handsome man being held back by a policeman.
Read more! and from around the web:
The New York Times – Al Jaffee, Inventive Cartoonist at Mad Magazine, Dies at 102
Vulture – Al Jaffee’s Snappy, Not So Stupid MAD Legacy
NPR – Al Jaffee, longtime ‘Mad Magazine’ cartoonist, dies at 102
Checkout this fun memory of Phil and Ladyada visiting MAD HQ (as part of a MAKE X MAD Collab)
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