via MOTHERBOARD
What is the purpose of a free trial? Ostensibly it’s to try a service and decide whether you want to opt-in or not. In reality you have to make a conscious effort to cancel your trial subscription, but that’s if you even remember to cancel it in the first place. One survey by CreditCards.com found that 35 percent of American consumers had signed up for accounts that enrolled them in auto-pay without them realizing it. Sure there are ways to guarantee you cancel a “free” trial if you end up not wanting the service, but why is the burden on the consumer?
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