Pearl Jam’s new album and promotional material has an AR twist. Use your phone to interact with the music in a new way!
Via Rolling Stone:
A week before the single’s official release, Pearl Jam have previewed their latest Gigaton song, “Superblood Wolfmoon,” with a catch: In order to access the track, you need to aim your cellphone at the moon.
Republic Records and creative studio Powster have teamed for an augmented-reality experience unlocked via Pearl Jam’s web app.
Android and iOS users can visit the moon.pearljam.com site to unlock the AR experience. The band previously employed AR technology in the lead-up to its Gigaton announcement.
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