The LaGuardia Airport in Queens, New York is undergoing a four year renovation to become the first major airport in the United States to open in 25 years. For their new 15,000 square foot retail space at LaGuardia Airport’s Terminal B, Marshall Retail Group needed a way to entice hurried travelers to pause for a moment to shop. MRG engaged Patten Studio to create three experiences to draw passengers into The Bowery Bay Shops.
We put the passengers at the center of the experience to create a sense of place inside the airport. Using groundbreaking technology, an interactive LED media wall makes travelers part of New York’s cityscapes, a mural station takes them back to the world-renowned 5 Pointz mural space, and animated characters celebrate New York’s diversity and culture at the iconic Strand Book Store.
See the video below and the article here.
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